Impressive Primerus Amsterdam Conference

“Legal Marketing Trends. Is Your Firm Prepared?” I had the good fortune to be invited to present in Amsterdam at the annual global conference of the International Society of Primerus Law Firms.  I spoke on the topic of “Legal Marketing Trends….

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A Two-Word Speaker-Evaluation Strategy (NALP)

A Two-Word Speaker-Evaluation Strategy. In the recent past, I have spoken at a variety of groups, organizations, associations, and random initials, like LMA, ALA, LCA, LAW, Legus, Meritas, and NALP*. I have spoken dozens of times to many of these groups, and…

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International Law Firm Networks Should Have Fun

International Law Firm Networks Should Have Fun I’m a big fan of international law firm networks.  I think the “good” ones can offer great value to their members, in terms of in-bound and out-bound referrals, as well as significant education…

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The Trouble with Speaker Evaluation Forms

In my 25-year experience, I’d estimate that roughly 1/2 of a room’s attendees will fill out the Speaker Evaluation form if they’re encouraged to do so at the end of the program.  And 10% of them will screw it up. What’s the most-common mistake hurried…

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Top Ten Tips for Meeting Outside the U.S.

  Ten tips you won’t want to forget when meeting outside your home country.     By Eli Gorin Understand local customs. Pick up a book on cultural etiquette so you will know the norms. In some countries it’s acceptable…

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