I spoke to 150 terrific trial lawyers at the Litigation Counsel of America (LCA) conference in Santa Barbara on “Substance Abuse in the Legal Profession,” and I was overwhelmed by the attendees’ response. They simply could not wrap their heads…
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My “Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I had a terrific…
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I’m a member of ACLEA, the Association for Continuing Legal Education. A bar association member was organizing a CLE conference for lawyers aboard a Caribbean cruise. She posted a listserv question to the group regarding how many speakers to have, how…
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I’m looking forward to addressing the Hispanic Lawyers Association of Illinois again. This presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. I’ll be speaking on “50 Marketing Ideas in 50 Minutes” on January 19, 2017…
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Tonight’s CBA/YLS program is canceled. All of Chicago will be watching the Cubs play Game 7 of the World Series! Let’s go, Cubs! ——————————- Chicago-area lawyers! Next Wednesday afternoon (Nov. 2), I’ll be presenting a free, fun Young Lawyers marketing program at…
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Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
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The Litigation Counsel of America always has terrific CLE and educational programming. This week’s LCA conference in Charleston, SC was no exception, as the 130 attendees learned some valuable trial advocacy skills from Ric Gass, Mike Brennan, and David Turek from…
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A Two-Word Speaker-Evaluation Strategy. In the recent past, I have spoken at a variety of groups, organizations, associations, and random initials, like LMA, ALA, LCA, LAW, Legus, Meritas, and NALP*. I have spoken dozens of times to many of these groups, and…
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Marketing education is critical in today’s economy. Few lawyers and accountants get any sort of marketing training. They don’t attend LMA, LPM, AAM, or other marketing conferences. Many probably don’t even recognize those acronyms. Then, without a strong educational foundation,…
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