Don’t miss this ABA marketing webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn. Just 45 fast-paced minutes, we’re going to pack a lot of…
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I was presenting on “law firm marketing and cutting-edge websites” at an international law firm network conference recently, and encountered the very-common “Backwards Name Tag” problem. Providing lanyards is an excellent idea, particularly helpful for women who (a) might not…
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In my 25-year experience, I’d estimate that roughly 1/2 of a room’s attendees will fill out the Speaker Evaluation form if they’re encouraged to do so at the end of the program. And 10% of them will screw it up. What’s the most-common mistake hurried…
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Many years ago I saw George Carlin on tour. It was a smaller club in a small east coast city. We were surprised it was such a small club with relatively inexpensive tickets; he couldn’t be making much money. We…
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No one wants to walk in on Monday to a flood of voicemails asking, “Who hired that guy to speak?” Of course, nothing can energize a firm and get people on board with a firm’s goals more than a great…
Read MoreTen tips you won’t want to forget when meeting outside your home country. By Eli Gorin Understand local customs. Pick up a book on cultural etiquette so you will know the norms. In some countries it’s acceptable…
Read MoreThe biggest mistake? Setting their expectations too low. Too often the goal is “bonding” or “socializing” or “getting to know each other better” or vague “cross-selling.” Then they walk away after two days of morning programs…
Read More“Don’t be afraid to be contrarian, but be scared out of your mind to be trite. It’s better to stand out in a crowd through controversy than to blend into the wallpaper through blandness. Your favorite color shouldn’t be plaid.”…
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Many years ago I spoke at a firm retreat to roll out a major new branding initiative. I was attending some of the earlier speakers’ presentations, and some of them were very good. But few lawyers paid any attention to them. Unfortunately, the day’s…
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Not too long ago, the sign of a bored audience was people playing with their phones under their desks, checking email and playing BrickBreaker. They thought you couldn’t tell what they were doing if they held the phones in their…
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