Four Tips for Fewer Travel Troubles

  With airport security hassles and overcrowded flights a fact of life for on-the-go meeting professionals and their attendees, we caught up with Peter Greenberg, travel editor for NBC’s “The Today Show,” to get his four best tips for reducing…

Read More

Expert Interview – LMA’s Betsi Roach

The Legal Marketing Association is the international professional-membership association for the law firm marketing community. I’ve been an active member and supporter since 1990 – it’s a dynamic, demanding, creative, and varied group. I’ve sat on the Education Committee for…

Read More

Top Ten Tips for Meeting Outside the U.S.

  Ten tips you won’t want to forget when meeting outside your home country.     By Eli Gorin Understand local customs. Pick up a book on cultural etiquette so you will know the norms. In some countries it’s acceptable…

Read More

The Perfect Conference Website

There’s an interesting article in Meetings and Conventions magazine detailing what makes “The Perfect Conference Website,” i.e. how to turn a program’s registration and information page into a marketing vehicle for the conference, generating additional traffic and interest. Here’s the…

Read More

Be scared to be trite.

“Don’t be afraid to be contrarian, but be scared out of your mind to be trite.   It’s better to stand out in a crowd through controversy than to blend into the wallpaper through blandness.  Your favorite color shouldn’t be plaid.”…

Read More