I spoke to 150 terrific trial lawyers at the Litigation Counsel of America (LCA) conference in Santa Barbara on “Substance Abuse in the Legal Profession,” and I was overwhelmed by the attendees’ response. They simply could not wrap their heads…
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Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of the calendar…
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This practical webinar has received 5-star “brilliant” reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross…
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Why taking photos at conferences is smart content marketing. Nearly every company, firm, and association wants to increase their search rankings, battling to push their pages onto the first page of Google search results. One powerful tool is Content Marketing,…
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I’m really looking forward to speaking on (1) Social Media Marketing and (2) Branding a Law Firm to the ASIPI Latin American IP conference in Panama this week! 600 Intellectual Property lawyers from dozens of North, Central, and South America…
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Networking Tip: Avoid the poppy seed bagels. Do you love bagels? I do. I typically speak at 25 or more conferences per year. And a great many of them offer a breakfast option, with croissants, pastries, and bagels. Often, the…
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AAM’s “60 Marketing Ideas in 60 Minutes” presentation A few months ago, I had the honor and good fortune to present a fun, fast-paced “60 Marketing Ideas in 60 Minutes” program (entitled the “Supersonic Sixty”) to the Association for Accounting…
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Law firm CLE speakers “on the circuit” don’t always get to pick the venue. We spend an awful lot of time on the road, in conference rooms of Class B buildings, or the windowless basements of three-star hotels. If you’re…
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Teaching Career Development at Chicago-Kent College of Law I really enjoyed speaking to the law students at the Chicago-Kent College of Law last night. The topic was a mix of networking skills, personal branding, and how to build a resume…
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Teaching “Sales” to IIT-Kent Law Students I recently spoke at IIT-Kent Law School at Ian Turvill’s pilot program for marketing-minded law students, called “Firms, Clients, and Building a Career in Law.” I like to immediately disabuse them of the “Selling…
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