Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of the calendar…Read More
A “Brilliant” Webinar: “20 Top Marketing Tips During COVID”
This practical webinar has received 5-star “brilliant” reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross…Read More
Chinese edition of “The Ultimate Law Firm Associate’s Marketing Checklist” book!
My “Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I had a terrific…Read More
Conducting law firm marketing and networking training in Tel Aviv, Israel.
Conducting law marketing training in Tel Aviv. Ross Fishman had the privilege to speak in Tel Aviv, Israel on law firm marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman. HFN is a terrific law…Read More
Some law firm CLE venues are better than others.
Law firm CLE speakers “on the circuit” don’t always get to pick the venue. We spend an awful lot of time on the road, in conference rooms of Class B buildings, or the windowless basements of three-star hotels. If you’re…Read More
Should Bar Associations Pay CLE Speakers?
I’m a member of ACLEA, the Association for Continuing Legal Education. A bar association member was organizing a CLE conference for lawyers aboard a Caribbean cruise. She posted a listserv question to the group regarding how many speakers to have, how…Read More
Law Firm Associate Marketing-Training Program
Law Firm Associate Marketing-Training Program Chicago Lawyers: I’ll be teaching a free marketing program this afternoon at 5:30 at the CBA Building. It’s your last chance to sign up! I’ll be covering precisely what marketing activities younger lawyers should undertake each year…Read More
November 2 Chicago Bar Association Young Lawyers Marketing Program
Tonight’s CBA/YLS program is canceled. All of Chicago will be watching the Cubs play Game 7 of the World Series! Let’s go, Cubs! ——————————- Chicago-area lawyers! Next Wednesday afternoon (Nov. 2), I’ll be presenting a free, fun Young Lawyers marketing program at…Read More
Can Consultants Be Trusted Not to ‘Sell from the Podium?’
Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…Read More
Impressive Primerus Amsterdam Conference
“Legal Marketing Trends. Is Your Firm Prepared?” I had the good fortune to be invited to present in Amsterdam at the annual global conference of the International Society of Primerus Law Firms. I spoke on the topic of “Legal Marketing Trends….Read More