Playing the Google Game – Marketing Yourself Online (CBA Webinar) February 4, 2015 12:00-12:45 p.m. What happens when someone Googles your name? Because before a client or prospect decides whether to hire you, they will Google you. And when they do, what do…
Read MorePlanning With Short Lead Times Smart strategies for arranging meetings and events in a matter of weeks — or days! By Louise M. Felsher, CMP CMM How short can lead times go? According to several national sales representatives…
Read MoreWith airport security hassles and overcrowded flights a fact of life for on-the-go meeting professionals and their attendees, we caught up with Peter Greenberg, travel editor for NBC’s “The Today Show,” to get his four best tips for reducing…
Read MoreTen tips you won’t want to forget when meeting outside your home country. By Eli Gorin Understand local customs. Pick up a book on cultural etiquette so you will know the norms. In some countries it’s acceptable…
Read MoreThe biggest mistake? Setting their expectations too low. Too often the goal is “bonding” or “socializing” or “getting to know each other better” or vague “cross-selling.” Then they walk away after two days of morning programs…
Read MoreQ: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than 250 such programs as in-house…
Read Moreby Ross Fishman One of the best pieces of advice I ever got came from my old friend Paul Lisnek. I’ve known Paul 30 years, since we were in college together at the University of Illinois, both majoring in a…
Read Moreby Marci M. Krufka Report to Legal Management, Altman Weil July 2004 Volume 31, Number 10 Retreats can be very positive experiences for law firms. Lawyers walk away excited about new opportunities they discussed and energized by the improved…
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