Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of the calendar…Read More
A “Brilliant” Webinar: “20 Top Marketing Tips During COVID”
This practical webinar has received 5-star “brilliant” reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross…Read More
Wait, people will forget what I say?
“People forget what you say but they remember how you made them feel.” – Warren BeattyRead More
My favorite quote re speech preparation
“If I am to speak for ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now.” – U.S. President Woodrow WilsonRead More
Ross speaking on Social Media Marketing to the ASIPI conference in Panama
I’m really looking forward to speaking on (1) Social Media Marketing and (2) Branding a Law Firm to the ASIPI Latin American IP conference in Panama this week! 600 Intellectual Property lawyers from dozens of North, Central, and South America…Read More
Some law firm CLE venues are better than others.
Law firm CLE speakers “on the circuit” don’t always get to pick the venue. We spend an awful lot of time on the road, in conference rooms of Class B buildings, or the windowless basements of three-star hotels. If you’re…Read More
Teaching Career Development at Chicago-Kent College of Law
Teaching Career Development at Chicago-Kent College of Law I really enjoyed speaking to the law students at the Chicago-Kent College of Law last night. The topic was a mix of networking skills, personal branding, and how to build a resume…Read More
Should Bar Associations Pay CLE Speakers?
I’m a member of ACLEA, the Association for Continuing Legal Education. A bar association member was organizing a CLE conference for lawyers aboard a Caribbean cruise. She posted a listserv question to the group regarding how many speakers to have, how…Read More
Law Firm Associate Marketing-Training Program
Law Firm Associate Marketing-Training Program Chicago Lawyers: I’ll be teaching a free marketing program this afternoon at 5:30 at the CBA Building. It’s your last chance to sign up! I’ll be covering precisely what marketing activities younger lawyers should undertake each year…Read More
November 2 Chicago Bar Association Young Lawyers Marketing Program
Tonight’s CBA/YLS program is canceled. All of Chicago will be watching the Cubs play Game 7 of the World Series! Let’s go, Cubs! ——————————- Chicago-area lawyers! Next Wednesday afternoon (Nov. 2), I’ll be presenting a free, fun Young Lawyers marketing program at…Read More