This practical webinar has received 5-star “brilliant” reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross…Read More
Photos from the Complex Commercial Litigation Institute (CCLI) Summit in Las Vegas
I had a terrific time keynoting the Complex Commercial Litigation Institute (CCLI) Summit in Las Vegas on February 7, 2020. The jam-packed program, organized by Ice Miller’s Adam Arceneaux and Ehrenstein Sager’s Mike Ehrenstein, boasted 15 terrific speakers, tough and…Read More
Chinese edition of “The Ultimate Law Firm Associate’s Marketing Checklist” book!
My “Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I had a terrific…Read More
Why taking photos at conferences is smart content marketing.
Why taking photos at conferences is smart content marketing. Nearly every company, firm, and association wants to increase their search rankings, battling to push their pages onto the first page of Google search results. One powerful tool is Content Marketing,…Read More
Ross speaking on Social Media Marketing to the ASIPI conference in Panama
I’m really looking forward to speaking on (1) Social Media Marketing and (2) Branding a Law Firm to the ASIPI Latin American IP conference in Panama this week! 600 Intellectual Property lawyers from dozens of North, Central, and South America…Read More
Networking Tip: Avoid the poppy seed bagels.
Networking Tip: Avoid the poppy seed bagels. Do you love bagels? I do. I typically speak at 25 or more conferences per year. And a great many of them offer a breakfast option, with croissants, pastries, and bagels. Often, the…Read More
AAM’s 60 Marketing Ideas in 60 Minutes (“Supersonic 60”) program
AAM’s “60 Marketing Ideas in 60 Minutes” presentation A few months ago, I had the honor and good fortune to present a fun, fast-paced “60 Marketing Ideas in 60 Minutes” program (entitled the “Supersonic Sixty”) to the Association for Accounting…Read More
Teaching Career Development at Chicago-Kent College of Law
Teaching Career Development at Chicago-Kent College of Law I really enjoyed speaking to the law students at the Chicago-Kent College of Law last night. The topic was a mix of networking skills, personal branding, and how to build a resume…Read More
HLAI – Hispanic Lawyers Association of Illinois marketing speech
I’m looking forward to addressing the Hispanic Lawyers Association of Illinois again. This presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. I’ll be speaking on “50 Marketing Ideas in 50 Minutes” on January 19, 2017…Read More
Law Firm Associate Marketing-Training Program
Law Firm Associate Marketing-Training Program Chicago Lawyers: I’ll be teaching a free marketing program this afternoon at 5:30 at the CBA Building. It’s your last chance to sign up! I’ll be covering precisely what marketing activities younger lawyers should undertake each year…Read More