I recently had the good fortune to present at NALP’s 2013 annual conference in Tampa alongside Thomson Reuter’s terrific Lee Ann Enquist on the subject of “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” The wide-ranging…
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I co-presented a program in Tampa at NALP’s 2013 annual conference called “Client-Development Readiness: Aligning Professional Development with Associate Marketing in a Competitive Market.” We discussed law firms’ need to offer more than simply substantive education to their associates. Sure,…
Read MorePlanning With Short Lead Times Smart strategies for arranging meetings and events in a matter of weeks — or days! By Louise M. Felsher, CMP CMM How short can lead times go? According to several national sales representatives…
Read MoreWith airport security hassles and overcrowded flights a fact of life for on-the-go meeting professionals and their attendees, we caught up with Peter Greenberg, travel editor for NBC’s “The Today Show,” to get his four best tips for reducing…
Read MoreTen tips you won’t want to forget when meeting outside your home country. By Eli Gorin Understand local customs. Pick up a book on cultural etiquette so you will know the norms. In some countries it’s acceptable…
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There’s an interesting article in Meetings and Conventions magazine detailing what makes “The Perfect Conference Website,” i.e. how to turn a program’s registration and information page into a marketing vehicle for the conference, generating additional traffic and interest. Here’s the…
Read MoreThe biggest mistake? Setting their expectations too low. Too often the goal is “bonding” or “socializing” or “getting to know each other better” or vague “cross-selling.” Then they walk away after two days of morning programs…
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Many years ago I spoke at a firm retreat to roll out a major new branding initiative. I was attending some of the earlier speakers’ presentations, and some of them were very good. But few lawyers paid any attention to them. Unfortunately, the day’s…
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Not too long ago, the sign of a bored audience was people playing with their phones under their desks, checking email and playing BrickBreaker. They thought you couldn’t tell what they were doing if they held the phones in their…
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That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, and Avrio-Advocati)? I was presenting at the annual meeting of MSI Global, one of…
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