Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of the calendar…
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This practical webinar has received 5-star “brilliant” reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross…
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My “Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I had a terrific…
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Conducting law marketing training in Tel Aviv. Ross Fishman had the privilege to speak in Tel Aviv, Israel on law firm marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman. HFN is a terrific law…
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Law firm CLE speakers “on the circuit” don’t always get to pick the venue. We spend an awful lot of time on the road, in conference rooms of Class B buildings, or the windowless basements of three-star hotels. If you’re…
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I’m a member of ACLEA, the Association for Continuing Legal Education. A bar association member was organizing a CLE conference for lawyers aboard a Caribbean cruise. She posted a listserv question to the group regarding how many speakers to have, how…
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Law Firm Associate Marketing-Training Program Chicago Lawyers: I’ll be teaching a free marketing program this afternoon at 5:30 at the CBA Building. It’s your last chance to sign up! I’ll be covering precisely what marketing activities younger lawyers should undertake each year…
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Tonight’s CBA/YLS program is canceled. All of Chicago will be watching the Cubs play Game 7 of the World Series! Let’s go, Cubs! ——————————- Chicago-area lawyers! Next Wednesday afternoon (Nov. 2), I’ll be presenting a free, fun Young Lawyers marketing program at…
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Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
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“Legal Marketing Trends. Is Your Firm Prepared?” I had the good fortune to be invited to present in Amsterdam at the annual global conference of the International Society of Primerus Law Firms. I spoke on the topic of “Legal Marketing Trends….
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