Peter Zeughauser did a great job speaking to Legus International regarding “Emerging Trends in the Legal Profession.” He helped identify the hot trends, what they mean for the 50 law firms in attendance from all over the world, and how…
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Clear Business Cards. A good idea…?
Clear Business Cards. A good idea…? I was speaking in Austin at the Legus International annual conference today regarding how to market an international law firm network, including networking strategies to help develop more close personal relationships within the network….
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“Ross – You earned this five-star review.”
“Ross – You earned this five-star review. Feel free to share it.” “Ross Fishman’s presentation at the Litigation Counsel of America’s 2014 Spring Conference in was not only incredibly entertaining, but both judicious and relevant as well. “His CLE speech,…
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Ross Fishman keynoting the LCA national conference in New Orleans
Ross Fishman Keynoting the LCA National Conference in New Orleans. Ross Fishman, CEO of Fishman Marketing, presented a CLE plenary session on “Ethical Public Relations for Litigators and Trial Lawyers” at the Litigation Counsel of America (LCA) program at the Roosevelt Waldorf Astoria…
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Don’t miss this Friday’s “Build Your Book of Business” ABA Webinar.
Don’t miss this ABA marketing webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn. Just 45 fast-paced minutes, we’re going to pack a lot of…
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Simple solution to the Backwards Name Tag problem
I was presenting on “law firm marketing and cutting-edge websites” at an international law firm network conference recently, and encountered the very-common “Backwards Name Tag” problem. Providing lanyards is an excellent idea, particularly helpful for women who (a) might not…
Read MorePlanning With Short Lead Times
Planning With Short Lead Times Smart strategies for arranging meetings and events in a matter of weeks — or days! By Louise M. Felsher, CMP CMM How short can lead times go? According to several national sales representatives…
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The Perfect Conference Website
There’s an interesting article in Meetings and Conventions magazine detailing what makes “The Perfect Conference Website,” i.e. how to turn a program’s registration and information page into a marketing vehicle for the conference, generating additional traffic and interest. Here’s the…
Read MoreThe number one mistake law firms make when planning firm retreats?
The biggest mistake? Setting their expectations too low. Too often the goal is “bonding” or “socializing” or “getting to know each other better” or vague “cross-selling.” Then they walk away after two days of morning programs…
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This is how GOOGLE markets a seminar, baby.
Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right people rather than simply a lot of people. But quantity is much…
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