If we’re really doing our jobs as presenters, we’re leaving the client, i.e. the law firm or organization, in a strategically better position than they were before the program. Regular presenters are often are better able to see the big…
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Marketing within your international network
That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World Services Group, TerraLex, and Avrio-Advocati)? I was presenting at the annual meeting of MSI Global, one of…
Read MoreShould I be part of our firm’s retreat?
Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than 250 such programs as in-house…
Read MoreGive ’em the old razzle dazzle…
by Ross Fishman One of the best pieces of advice I ever got came from my old friend Paul Lisnek. I’ve known Paul 30 years, since we were in college together at the University of Illinois, both majoring in a…
Read MoreShould Marketers be Part of the Firm Retreat?
Q: As Marketing Director I’ve been asked to play a role in our firm’s retreat. Should I? How? A: Jump at the chance be involved in a high-profile activity like a retreat. I’ve led or been involved in more than…
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